Pricing

The prices. On the page. Like they should be.

No “call for a quote.” No 12-month contract. A one-page agreement, 50% deposit on builds, monthly plans on autopay, cancel with 30 days' notice.

The whole bill

Four tiers. No asterisks.

Build

$3,500 one-time

First 3 clients: $1,750 founder rate: half price, traded for a case study with your real numbers.

Includes

  • 5-8 page site, built for your trade
  • Copy help: you talk, I write
  • Mobile-first, loads fast
  • Google Business Profile setup
  • Launch checklist

Response

One build at a time. You get a real start date.

Not included

Paid ads, logo design, e-commerce, photography (I'll point you to locals).

Care

$149 /mo

Includes

  • Hosting
  • Edits (fair use, defined below)
  • Backups
  • Uptime monitoring
  • Google Business Profile upkeep

Response

Next business day. Site down? Same evening, best effort.

Not included

Redesigns, new pages beyond fair-use edits, paid ads.

Growth

$399 /mo

Includes

  • Everything in Care
  • Local SEO
  • Review automation
  • Missed-call text-back

Response

Next business day. Site down? Same evening, best effort.

Not included

Guaranteed rankings, ads management, content beyond the plan.

AI Front Desk

+$249 /mo add-on

Includes

  • Managed AI receptionist
  • 24/7 answering
  • Message-taking
  • Appointment booking
  • Fair use: about 200 answered calls/mo

Response

Weekly transcript review + tuning.

Not included

Human call answering, outbound sales calls.

Book a free 15-minute call

Not sure which plan? That's what the 15 minutes is for.

Before you sign with anyone

Seven questions to ask any web vendor. Including me.

Named vendors, sourced numbers. Ask these on any sales call and watch what happens.

  1. “What's the real monthly total?”

    Townsquare Interactive advertises around $250/mo; customers report real bills of $450-$900/mo, plus $129/mo hosting charges after cancelling (BBB complaint record). Hibu retainers commonly land around $2,300+/mo all-in, roughly $28,000 in year one (Hibu review).

    My answer: what you see above is the whole bill.

  2. “If I leave, do I keep my website and domain?”

    Hibu and Scorpion clients report they don't own their own sites. Scorpion runs $3,000-$10,000+/mo on 12-24-month contracts (Scorpion pricing guide).

    My answer: you own the domain, the site files, and every account. In the contract.

  3. “How long is the contract?”

    Twelve to twenty-four months is common with the national vendors. See the Scorpion terms above.

    My answer: month to month, 30 days' notice.

  4. “Am I paying per lead?”

    Angi and HomeAdvisor charge $15-$120+ per shared lead; contractors report effective costs over $1,400 per booked job, and HomeAdvisor paid a $7.2 million FTC settlement in 2023 (guide to Angi leads).

    My answer: flat monthly. The leads are yours.

  5. “Who actually does the work?”

    Worth asking everywhere. At a big shop, the person on the sales call is rarely the person building the site.

    My answer: me. You have my cell.

  6. “What about DIY?”

    Squarespace runs $16-$99/mo (pricing breakdown) and it's fine if you'll actually build and maintain it yourself.

    My answer: if you have the evenings and the patience, do it, genuinely. Most people making $200/hr on service calls don't.

  7. “Can I see your prices without a sales call?”

    Of the vendors I reviewed around here, none publishes package pricing.

    My answer: you're looking at them.

Questions

The money questions

How does the deposit work?

Builds take a 50% deposit to hold your start date. One build at a time means the date is real. The balance is due at launch, after you've clicked through the live site yourself. All of it sits in a one-page agreement you can read in five minutes.

How does monthly billing work?

Care, Growth, and the AI Front Desk go on card autopay, month to month. No 12-month term, no early-exit fee. Cancel anything with 30 days' notice and you keep your domain, your site, and every account.

What counts as a fair-use edit on the Care plan?

Two content edits a month (swapping photos, updating hours, changing a paragraph) at roughly 30 minutes each, capped at one hour per month total. Unused time doesn't roll over. New pages and redesigns are quoted separately, in writing, before I touch anything.

Fifteen minutes. Evenings work. If I'm not the right fit, I'll tell you who is.

No pitch deck, no follow-up sequence if you say no.